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Dreamhip

What is the opposite of Groupon? Back in 2014, Groupon reported $7.6 billion in gross billings (that’s the total dollar value of customer purchases before deducting costs, refunds, or revenue sharing with merchants) and I wanted a piece of that action. So I came up with an idea. What if, instead of companies offloading their […]

ELM

“This was before AI took over.” That’s a phrase a lot of people will be using in hindsight and I’m one of them. After years of running a web development agency, one problem kept coming up: consistent lead generation. So the question became: How do you generate new leads with zero ad spend? Cold outreach. […]

WP Triggers

“I need a zip code search.” That’s how it started. Over fifteen years ago, a client needed a way for visitors to enter their zip code and instantly see if service was available in their area. Simple concept. Except nothing existed for it. After digging through the WordPress plugin repo and premium marketplaces, I couldn’t […]